Clubs need scalable fan understanding. Sending raw messages to a third-party LLM is the fastest way to get there — and the fastest way to leak personal data.
Support tickets, emails, app reviews, forms, forums and DMs all contain names, emails, phone numbers, addresses, member and booking IDs. Forwarding raw text to an LLM creates GDPR exposure the moment a request leaves your perimeter.
Even mid-sized clubs see thousands of fan touchpoints per matchday. Triage and tagging by hand misses urgent signals — accessibility issues, refund disputes, safety concerns — until they escalate publicly.
English, German, and code-switched messages are routine. Off-the-shelf PII detectors trained on English alone miss German names, addresses, and ID formats. Detection has to handle the mix natively.
Clubs already have the data — they don't have it structured. Sentiment, topic, intent, urgency, and recommended action need to be extracted reliably before fan feedback can drive operations.